& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Nike is arguably the world's first sports shoe brand, regardless of Skechers, Adidas and Under & nbsp; Armour no matter how hard it is difficult to shake its status. But in the 2014-2015 fiscal year, Nike's brand value created for the industry by surprise. & nbsp; brand the official release of results, Nike's annual turnover of $ 30.6 billion, an increase of 10% over last year. As of May 31, 2015, Nike's fourth-quarter revenue growth of 5%, excluding exchange rate effects, revenue grew 13%. It is worth noting that Nike's turnover increased by 14% in North America, Western Europe, revenue increased 17%. During the quarter, diluted earnings per share increased by 26%, mainly benefiting from universal global store revenue growth, margin expansion and lower investment costs and sales tax offset. The company president and CEO Mark Parker said: "Nike's fiscal year 2015 was an excellent year for the performance of our ability to interact with consumers and the company's own innovation capability has reached an unprecedented growth rate and size, which is to give the brand. the growing power source. Nike brand growth potential has been reached in the history of the commanding heights. " Nike multiple causes of this year's windfall profits. In a recent conference call, noted that the growth of the brand thanks to several successful lifestyle products Series, such as Roshe Run and Air Max 1. Basketball shoes, also achieved strong growth, but Nike CEO Mark Parker is looking for more technological breakthroughs to help brand continued to gain success. Parker said: "Flyknit technology for athletes and our company, have been one of the biggest breakthroughs." NPD analyst Matt Powell estimated that Nike in the past year sold about 350 million pairs of sports shoes. For Adidas, in order to surpass Nike, there is st cheap jordan shoes for men ill a long way to go. The following is Nike's fourth-quarter earnings Interpretation: ? Nike's revenue rose 5 percent to $ 7.8 billion, up 13% currency-neutral basis; ? Nike brand revenues $ 7.4 billion, up 13% currency-neutral basis. The main benefit from the growth of almost global stores and major product categories, in addition to emerging markets and the football category. ? Converse brand revenue $ 435 million, up 14% currency-neutral basis. Mainly due to changes in market distribution, implemented in Austria, Germany and Switzerland Direct business, as well as the strong performance of the brand in the US market. ? Company's gross margin increased 60 basis points to 46.2%. The main reason is the growth in the average selling price of the upgrade and high profitability in growing direct sales business, which was partially offset by increased logistics costs of inputs and products. ? Sales and administration expenses increased by 6% to $ 2.6 billion. Innovation expenditure of $ 819 million demand, fell 7 percent compared to last year, mainly due to the fiscal year 2014 was the high sponsorship of the World Cup. Operating expenses rose 13% to $ 1.8 billion, mainly due to the expansion of infrastructure and investment costs Direct service for user-oriented digital business development capacity is higher. ? Other net income of $ 58 million, including a net foreign currency exchange gains. During the quarter, the Company will estimate the annual foreign exchange gains and losses included in net income in other projects, plus affect the actual conversion process due to changes in exchange rates caused by subtracting the income tax revenue of about $ 37 million in. ? Company's effective tax rate was 17.8%, compared to 23.5%. Mainly due to the 2015 fiscal year in the transition period, the company dealings taxes and expenditure reduction adjustment. ? Net income rose 24% t Retro jordans for sale o $ 865 million; diluted earnings per share rose 26 percent to $ 0.98, primarily due to strong revenue growth and gross margin expansion, low tax rates and average diluted shares per weight reduction. 2015 fiscal year income List ? Nike's revenue grew 10 percent to $ 30.6 billion, an increase of 14% in currency-neutral basis. ? Nike brand revenues of $ 28.7 billion, excluding the impact of exchange rate changes, an increase of 14%. ? Neutral currency basis, revenue for the Nike brand wholesale customers grew 10%, while Direct revenue increased to $ 6.6 billion, excluding the impact of exchange rate changes, an increase of 29%. Year-store turnover increased by 16%, online sales revenue growth of 59%, the new store's turnover also increased. That year 2015 ended May 31, Nike brand directly managed stores to 768 compared to last year to 832. ? Neutral currency basis, Nike stores to have achieved global growth, all key product categories including women's, men's and young sports series have achieved growth, in addition to Global Football. ? Converse revenues of $ 2 billion, in currency-neutral basis, an increase of 21%. Mainly due to changes in market distribution, implemented in Austria, Germany and Switzerland Direct business, as well as the strong performance of the brand in the US market. ? Gross margin expanded 120 basis points to 46%. The main reason is the growth in the average selling price of the upgrade and high profitability in growing direct sales business, which was partially offset by increased logistics costs of inputs and products. ? Sales and administrative expenses increased 13% to $ 9.9 billion. Innovation expenditure of $ 3.2 billion demand, an increase of 6%, mainly for critical events and product launches, as well as investment Direct and sports marketing areas. Operating expenses increased 16% to $ 6.7 billion, mainly due to the expansion of infrastructur cheap jordans for sale mens e and investment costs Direct service for user-oriented digital business development capacity is higher. ? This fiscal year, other net income of $ 58 million. This year, the company will annually exchange gains and losses included in net income forecast for other projects, the additional impact of adding the actual conversion process due to changes in exchange rates caused by subtracting the income tax revenue of approximately $ 73 million. ? Effective tax rate was 22.2%, compared to 24%, the main benefit from good solution to span multiple jurisdictions tax audit issues. ? Net income rose 22 percent to $ 3.3 billion, reflecting strong revenue growth, margin expansion and the advantages of low tax rates. Diluted earnings per share rose 25% to $ 3.7, reflecting the growth in net income, and diluted average weight per equity decreases. sports fashion are not only popular in today's fashion retail consumers. It is also popular on Wall Street. Such as Nike sports retail giant has in the broader field of retail and apparel sales was a great success, they make more and more Americans will be running equipment, yoga pants and basketball shoes, fashion belt from the gym to the street. The new fabrics, colors and styles to create a new buzzword - sports style, to describe the trend of fashion and sports apparel. Nike gain a much higher than expected turnover and profits, which have benefited from the impact of this "sports" new wave. On Friday, Nike's stock price to new highs, investors are optimistic about the company's prospects. Analysts forecast that the company will continue to take away its primary rival Adidas's market share, including Adidas struggling to defend local markets in Western Europe and the key US market. Sterne Agee analyst Sam Poser, said: "We believe that Nike, Adidas will continue to seize market share." Since sportswear momentum is busy, a lot of sports a Cheap air jordans for sale pparel maker's shares are rising, there is no sign to go unabated. Meanwhile, more retailers, including H & amp; M and Urban Outfitters also expand the brand's sportswear categories to cater to this trend. But apparently pure sports apparel manufacturers such as Nike, Under Armour and Lululemon advantage is more prominent in this regard. Analysts say that within the next year, good spot sportswear continues to persist. Nike company said futures orders up 13 percent compared to last year, is clearly an important signal of future high-demand sports apparel. Millward Brown advertising company announced in 2015 its tenth annual BrandZ ranking results of the world's most valuable brands. There is a point of great concern news: Nike ranked first in the ranking of the most valuable brand clothing. Note that not the most valuable sports apparel brand, but the most valuable brand clothing. Nike hundred ranked No. 28 in the overall brand rankings, while ranking in the top ten clothing brand, which beat Zara, H & amp; M, Ralph Lauren, Hugo Boss and Tommy Hilfiger to be the first. While in the conventional fashion category rankings, it also defeated Louis Vuitton (luxury category # 32) and Hermes (luxury class No. 55). Nike ranking reflects some interesting stuff - the name was not appropriate "sports apparel" is emerging as a rising fashion trend, the most important is that this ranking reflects Nike has ambitions. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: China sports shoes Network) a celebrity on the sidelines watching the game now has become the NBA together beautiful beautiful scenery line, almost every game has different OTC star came to watch the game, shot switching, often to see some of the celebrities on the sidelines. Today, the focus of the war warriors against the Clippers game Jay - Z carrying wife Beyonce together back to cheap foamposites the scene, Jay - Z rare foot Adidas yeezy 350 boost, this is also he in public for the first time on foot. source: solecollector5 23 Jordan Retro, the long-awaited Air 11 Low "Ture Red" will be officially struck. As usual, small as we bring the Footlocker sale store. For trypophobia friends may look a bit does not adapt, but for sneaker is absolutely a good thing. Although from the picture can reflect the volume of shoes should not be small, but I believe that the domestic still will be in short supply phenomenon. App store search "get my sports life" download installation of get app, here are share Daren, the goddess of the sun, hot shoe money grab single worry; God help you to identify genuine and fake shoes. For enquiry micro channel "dunkhome", "get", microblogging "when clients", let more people get your life! source: zsneakerheadzExposed earlier this double Nike Air Max Penny 1 DB its release date has been postponed, as the DB X Nike shoes in a series, this book will be officially on sale tomorrow in the US, but the shoes have been postponed to Dec. 6 sale, though the reason is unclear, but better late than not. This pair with the 49ers inspired design shoes once appeared would receive widespread attention, when conditional friends may wish to look it. Air Jordan 7 "Hare" available information exposed 2015-03-15 12:39:01 much we loved this pair Air Jordan 7 "Hare", we have conducted a number of reports for everyone, has finally exposed the sale of its final message, the shoes made of high quality leather to create a whole, while the details of playful color use, the perfect embodiment of the "Bugs Bunny" atmosphere, the brand will Nike Air Logo blessing on top of the insole, but also accompanied by Bugs Bunny theme cards. Shoes will be fully available for sale May 16, priced at $ 190, number 304775-125, interested friends will be sure not to miss it. & nbsp; Puma Sue cheap jordans for sale de Creeper new color to be on sale 2015-09-18 14:35:10 Puma Suede Creeper officially on sale in the black and white color, has won the attention of the influx of people around the world today, bringing a new brand on the two color shoes for us. Black Khaki and Khaki, shoes in terms of materials and design details, and there is no difference, just different colors on. The first color in the United States official website instantly sold out, Rihanna's appeal is really shocking! I wonder if this can be compared with two color it? & nbsp; The World Of DJ Clark Kent 2013-12-08 23:38:21 The US trip, I am honored to be invited Clark to expand the home interview. Clark open their hearts to tell their own past Brooklyn, likewise, we also have the opportunity to be able to see up close those unique style shoes treasures of the world. In the face of today's generation changes shoes circle and Brooklyn, but in the end it all for Clark what it means? remember that "Size & middot; Size" DJ Clark Kent once the interview was conducted in 2009, Time flies, this time in the past five years, with Clark closely related to people and things has undergone enormous changes. As a representative figure diehard Brooklyn and Brooklyn, Clark witnessed the Brooklyn Dodgers in the following re-own professional team, likewise witness a billion-dollar Barclays Center in downtown Brooklyn, sprung; Jay-Z, then fifteen years old and Clark phase Meet, also from the Hip-Hop music industry representative figure for the entire United States of America climbed symbolic legend, however, if there was no extra mile to help Clark, Jay-Z will probably not be given Chuiai music, and his career would not like the world until the altar; when it comes to "sneakers" topic - the focus of this when we talk about Clark's McCain, in the past five years Clark who interpretation of breakthrough and beyond. Undoubte Retro jordans for sale dly, initially only the collections of shoes as a hobby, he did not expect to be able today as costumes Colorful general brilliance wins, also did not imagine that they can prosper by virtue of shoes nowadays achievement event. parallel with Clark sitting on stone steps in front of his house, listening to his understanding of the Hip-Hop shoes reading his philosophy, this is Clark Kent really proud of! Although I am a diehard Brooklyn, but I'm not Brooklyn Nets fans, after all, after all they are from New Jersey teams. The feelings of Brooklyn a loose washed blue jeans, a top embroidered with blue Dodgers baseball cap figure 42, a Brooklyn Dodgers Jackie Robinson white home jersey, of course, and a pair of clean pure white Air Force 1, at this moment, DJ Clark Kent and I sat on the parallel steps in front of his residence. Clark typical style dress style, but this dress make him look at least ten years younger than it is now. Rodolfo Franklin, aka DJ Clark Kent, was born in Panama, came to Brooklyn with his family after the Crown Heights, for Clark, the Brooklyn seems to mean everything. Based on the impact uncle, where he started his DJ career in music; also in this place, he was creating a character with those exceptional brilliance and a miracle, the more important is that he gains his happiness - deep in love with his wife and children. Clark interview was arranged before the National Day of the United States one day, when every corner of New York City are filled with a rich and festive holiday atmosphere, white and blue stars and stripes everywhere, as if to each visitors from afar telling the history of this young nation. Since Barack Obama became the first black president in US history, for all African-Americans, after the National Day each have been given extraordinary significance. On Brooklyn terms, on the occasion of the revival of the plains r Cheap air jordan 12 taxi for sale online free shipping ise also already with the Barclays Center and drastically expanded. Since 1957 Brooklyn Dodgers moved to California will play at home, the whole Brooklyn zombie like being hollowed out soul, pride and self-esteem fleeting. In nearly a half-century of time, Brooklyn was a decline in the status of the living environment of straight, even now there are luxurious, majestic Barclays Center proudly stands in the center, they can not hide the chaos of the street, overgrown brick plant. Zhu vicissitudes vertical red brick tile is not in a short time become Manhattan priceless luxury suites. Everything still takes time. In addition to the camera, voice recorder and a Mac Pro these essential goods, a top army green camouflage Brooklyn Nets SnapPack, a pair designed by the Clark "Borough Pack" of the Air Force 1, " Brooklyn "is my interview with Clark Kent as the first line of well-dressed, in addition, I have two specially prepared for him" Size & middot; Size "Nike 1 last year to celebrate the thirtieth anniversary of the Air Force and the production of Air Force 1 special. Clark's residence is located in the city of Brooklyn, subway is not direct, but also need to change the bus load times. In fact, Clark placed a burden entirely decent apartment in Lower Manhattan, but here is Brooklyn, maybe leave this place, Clark would not have to re-create as "Brooklyn's Finest" as melody, black film on the hands turntable nor It will be like before rubbing the cool scratching sound, just as the Dodgers, once they left, they lost everything. However, a few days ago in an interview with Clark, Brooklyn occurred throughout the summer the most explosive of the transaction, the Nets not only keep the Williams and Lopez, along with Kevin Garnett, Paul Pierce and Terry came to this city, for a time, as the Brooklyn Nets last season as the initial attract all the spotlight. When I was suppose if Cl cheap jordans online ark will be like in Jay-Z's Brooklyn Nets promo "Road To Brooklyn" to lead the Nets as one of the new players know and enjoy the elegance of Brooklyn when, Clark paused my answer thoughts: "I think it very clear that my position, they come to me, I have no sense of Knicks fans, even though I was a diehard Brooklyn, but I'm not Brooklyn Nets fans, after all, they are. after all, the team from New Jersey. When they moved to Brooklyn, it should be a complete replacement for the team name, which is the correct way to re-establish a fan base, but unfortunately, they did not do so. Seattle Super Sonic team moved to Oklahoma City after the team changed its name to Oklahoma City, where they established a very large and strong fan base, this is a good precedent, but the Nets came Brooklyn This highlights the fact that it makes the commercialization of everything, of course, they will get the care and support of many fans, can hope to win all overnight residents of Brooklyn's heart and loyalty enduring support, it will not work , it makes no sense. "Clark looked his chest," the words Dodgers "(Dodgers), I deeply understand people's minds in Brooklyn, the Brooklyn Dodgers team belongs to the past, now it is the future is destined to be yes. Philosophy unique shoes In fact, DJ Clark Kent really understand people basically can be divided into two categories: one is loyal shoes, the other is delve into the history of Hip-Hop hardcore music fan, here the ashes criterion level music fans can definitely not mean you know how many Rappers name, or album to listen too much, these people called rare enough. We mentioned it when Clark and Jay-Z to make at the age of fifteen and became the music business Bole style characters which, just by virtue of this, we can know when Clark himself "I am not a collector," in fact, Sure enough, after all, his music and sneakers culture has quite p Cheap air jordan 12 for sale online free shipping rofound attainments. In the process of cultural development of shoes, if called DJ Clark Kent was a pivotal figure, it is well-deserved. But he has always believed that shoes can have status in the field today, it is "unintentional positive outcomes." A lot of people mistakenly think that DJ Clark Kent is just one pair of Air Force 1 sneakers extreme obsessed collectors, or thought he was just a DJ has the most shoes only, it is not true . Clark described witnessed the Hip-Hop culture and in our eyes, "sneakers culture" prosperity of the whole process so far from the scene of origin. dates back to the seventies, when DJ Kool Herc at 1520 Sedgwick Avenue in the Bronx, the instrument, speaker power supply to the street lights, and the record of the Pure musical portion extended until people sounds like when a new record, the crowd around the dancers accompanying instant cool music and deafening volume crazy. From this time, Hip-Hop With this form will spark performances, ignite and spread from Brown Kern area. As we wrote above, to the affected uncle (at the time, Clark's uncle doing together and Kool Herc DJ), Clark catch the Hip-Hop culture, "first Shuttle ", then he is just nine years old, just over two years, Clark has been independently as DJ on the Party, and to participate in the album production. At that time, we were now defined "shoe culture" has not germinate, Clark told me, "At that time, he already has more than ten pairs of shoes." We all know, Clark often stressed that he was not a shoe collector, but he has even even more than other sneakers sneakers collectors? And we can also Clark was nine years to learn the answer. "I grew up just hope becomes unique, so that we stop to look at every day on my body, a loose jeans, a cool tee, one pair of unique shoes, this is my definition of 'fresh' I'm not obsessed with shoes collection, I just wish I could have enough new shoes, so every day I look pretty good. (I'm not addicted to sneakers. I'm addicted to fresh) "Clark said as he used finger to pair the world's only this one pair of Air Force 1 Bespoke "Addicted To Fresh". With this kind of Hip-Hop subculture matures, it sublimate itself purely from artistic expression to combine the entire way of life and art, and has a very unique fashion expression patterns. It is the party started from a small minority of New York's black community, the integration of their own class tooling, sportswear tradition, gradually developed into a complex structure, rich layers of aesthetic systems. When hip-hop of B-Boy performances put on Walt Frazier designed specifically for basketball shoes "PUMA Cylde" enjoy dancing, or if one of both Air Jordan, Ewing sneakers began to appear on the album cover, Run DMC to lead thousands of people in Madison When Square Garden after waving adidas superstar, past merely regarded basketball shoes exclusive product, but now also in Hip-Hop into the great melting pot, "prairie fire" will not stop. For shoes, the last 1980s and 1990s can be considered the golden age of its development, which also shoes to today's prosperity of the King laid a solid foundation. Today, the shoes of that era still dominate the modern social market, sneakerheads frantically obsessed by countless times, taken the trouble to re-engraved the "old guys" who, while Nike and Jordan also became the largest engraved giant. Like FILA, New Balance and Reebok such established companies also expect to be able to rely on the "old guys" who make a comeback. When I asked which brands Clark will make waves in stock and engraved the tide, he gives this answer: "No other brand can shake the status of Nike and Jordan Brand engraved in the market, in fact, in the early before had become a foregone conclusion. Since the 1980s, Nike emphasis on brand investment is far higher than other brands, they invested nearly 90 percent of assets onto the brand, including investments for athletes and packaging, placed in the magazine publicity, they will hire someone to shoot advertising film director, these are the other brands have not practiced move. And now, when other brands aware of the problem and they will blindly follow, too much attention to the brand and Nike's marketing, such a move is not only too late, made them look like a fashion brand company, rather than to sports products as the foundation of the brand "& nbsp;. Proud "no sneakers culture" On as described above deep penetrating insights, so I completely understand the DJ Clark Kent Hip-Hop culture and participation in and influence on the rise of the shoes industry, and his position in sneakers circle is by no means able to assess the Air Force 1 sneakers or staggering number of collections. As for the "no shoes Culture" that said, perhaps only stand this level have drawn courage. In Clark's beliefs, this definition of "shoe culture" does not exist, at least he believes that "all those things about shoes" is not enough to call it "culture." Clark is very serious attitude told me: "I do not think there 'sneakers culture' such claims in this world, I believe in today's society, there are many people like me, that they are keen degree far for shoes higher than other ordinary consumer, but I think it can not be called 'culture', right? What culture? it is necessary to have a certain admiration for legal maintenance or religion, it is the people's survival, the spiritual the pursuit of fashion, but it is not likely to make their own shoes alone survive. If I do not buy a pair of their favorite shoes have long dreamed of or, at most I'll regret, frustration, and nothing more, I will not lost this pair of shoes and made a very tough battle. If we want to define my sneakers areas of modern society in the development of the state, I will use the 'Hype' (wave) of this word, because in my opinion this is a trend, rather than cultural. " this answer seems to subvert our history has been the recognition of the shoes, or at least changed our long-term development of the conclusion of the shoes, to me there must also understand great. However, Clark added said, "you can analyze yourself, why now the degree of concern for the shoes is so deep it? All because of 'Hype'. Most consumers want to buy a pair of shoes, which to a large extent because the others will go to buy it, this is the 'suit', and consumers to create their own wave. Imagine now how many people are simply good or bad in itself because of the shoes to determine its value? If one pair of sneakers Kanye Yi est 'Kanye Yi est' names erased, then you tell me a pair of shoes if they would have had the same degree of concern it? No kidding, this is impossible, we resort to an analogy , said Air blazing ordan be on sale this year? 'Laney', the number of young children in line to buy this shoes before, to understand 'Laney' What the hell? They do not understand that these kids do not know it read on behalf of Jordan through the high school name, but also did not know Jordan was in high school and even college teams are not selected, perhaps they only buy these shoes later, will find out what is 'Laney'. " Although the "no shoes Culture" is Clark's shoes faith, but to "those things about shoes," put on "cultural" label and whether it belongs to a hasty decision? This is indeed worthy of our careful discretion and reflection; or will we fundamentally do not need to draw a conclusion to it, just simply, to enjoy all the shoes give us enough, or happy, or worry, it will be "culture" as a beautifully worded it. For more information, please pay close attention in September Size Magazine